“For all the glitz surrounding the unveiling Monday of Apple Computer’s new music service, a quick look suggests that it’s a solid, but hardly revolutionary, addition to the market….The integration between the one-click purchase service, Apple’s iTunes music jukebox software and the iPod player goes well beyond what any other music service has done. It will genuinely make paying for music online easy, even an impulse buy, and artists and music labels see that as a big step forward.” John Borland
—Apple’s music: Evolution, not RevolutionNews.com)
Apple was and is in the hardware business; its job is to sell machines. The music is just a vehicle to sell the product, just like MTV and radio — where the attention of the audience is the product being sold to advertisers.