“The rule of thumb is: you need to give before you receive. That is, you need to give other people loads of links, point to them, talk about their sites and have your readers go and check them out. When your readers appreciate that you have pointed them to some good sites, and/or they fell they have learnt a lot from you, or been entertained by you, or have received something from you whatever that is, they will start blogging on their sites and point people to your site. You will get good online traffic from readers who want to hear what you have to say, and you business will benefit from the exposure because people see the real you. And you will get good additional traffic from Google to your blog and to your website. ” Elwyn Jenkins —Why Many Business Blogs Are Failing (Microdoc News)