Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals. Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd. The labor isn’t always free, but it costs a lot less than paying traditional employees. It’s not outsourcing; it’s crowdsourcing. —Jeff Howe —The Rise of Crowdsourcing (Wired)
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Well, this word is a pun on “outsourcing.” No, it’s not particularly elegant, and I doubt it will stick.
But someone is having fun with language, and I think that’s a good thing.
My mother always complained that I used Marmalade words after I had left college. When I should have used the word JAM. Crowdsourcing- Fooey!!
Google is doing this too. NDA precludes me from saying any more, but check out the “quality rater” positions on their jobs page.