Mags' Circ Sags: Top Titles Down

Magazines – like television and other Old-Guard media – are seeing readers and advertising dollars follow consumers online. —Paul TharpMags’ Circ Sags: Top Titles Down (NY Post)

While “Mags’ Circ Sags” is a very efficient headline that lets the typesetter print it out in huge, eye-catching letters, a more informative title doesn’t take up any more space on a web page. Another instance of something that works well in the world of ink and paper not translating very well into the world of bits and pixels.