Good luck with that, Rupert.
“We intend to charge for all our news websites,” Mr Murdoch said.
“If we’re successful, we’ll be followed by all media,” he added, predicting “significant revenues” from charging for differentiated news online.
I think it probably makes sense to charge a bit in order to get unique content early, before it’s released to the general public. Maybe some tech and business bloggers would pay a little bit in order to get an advance peek at high-profile investigative reports, so that they have time to research their own localized version of the story, ready to be put on their own websites along with a link to the original story. Maybe if Blogger Joe pays to access News Source X’s premium content, Blogger Joe can post a permalink to the premium content, within some reasonable restrictions, so that spammers lose their license if they simply copy the entire stream of premium content and post it on their own site.
I think it’s far more likely that Big Media as we know it will change drastically, rather than consumers the world over will ever get used to paying for content they’ve been used to getting for free.