The viral clip has been viewed almost 54 million times and gave rise to the catchphrase, “Is this real life?” It was the second most-watched video of 2009, according to YouTube, trailing only Susan Boyle‘s appearance on “Britain’s Got Talent.”

It’s also been an unexpected bonanza for the boy’s Orlando, Florida-area family, who, despite some criticism that they exploited their child by posting his image online, has turned the one-minute, 59-second home video into a lucrative sideline. –CNN