For each minute of video watched on a desktop, tablet users watched for one minute 17 seconds, an average of 28 percent longer than desktop viewing. Video completion rates on tablets were also 30 percent higher than non-tablet mobile devices.
While online viewers were more likely to turn to laptops or desktops to watch short clips, the data suggests that viewers are turning to tablets, mobile devices, and connected TV devices and game consoles for medium and long-form videos. Videos 10 minutes or longer accounted for 30 percent of hours watched on mobile devices, 42 percent on tablets, and 75 percent on connected TV devices and game consoles.
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