The first thing to think of when building a responsive site is simplicity. Web designers love to show off that they can design the hell out of a website. They fall in love with their code and all the cool things that it can do.

“I think the challenge for me is to use it cautiously – and not try to be overly artsy with it,” said Ryan Light, a website designer working at CoachUp, a startup in Boston.

Light says that some website builders may over-design for the desktop, making some websites fun to play with but absolutely impossible to navigate.

“I find that a lot of people overdo it on their actual websites that are rendered in the browser,” Light said. “I find responsive design helpful for mobile browsing – but clumsy for Web typically.”

So designers, keep it simple. —ReadWrite.