Facebook Instant Articles Are on Their Way

imageTons of large new media operations produce cool and slick videos on Facebook, and the viewership numbers are skyrocketing! Also skyrocketing: Low-quality rips of poorly compressed videos originally upload to Instagram (themselves stolen from Vine). The freebooting world of Facebook  is largely untamed, and one might assume, decently profitable as well. It’s not hard to imagine the same going for Instant Articles as well.

For a small set of successful professionals, Instant Articles could become a full-time source of income (possibly, in the beginning, subsidized and encouraged to post on Facebook … by Facebook). For existing media organizations, it calms them as to anxieties regarding Facebook’s industry-eating ambitions. And for everyone else, it offers yet another way to share other people’s work and reap the benefit.

 

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