Journalists report what sources say and do. They can’t report what sources think, believe or feel.

Report what sources say and do, not what they think, feel, or believe. Bad example: Jim Smith's greatest fear is sausage. Good example: "I have nightmares about sausage," said Jim Smith, whose trip to the Dairy Air Farm took a turn for the wurst Friday when he dropped his keys into a meat grinder.

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