Mobile is a “really punishing format” for indies, says inkle’s Jon Ingold

John IngoldMobile is a really punishing format for independent developers. It used to be that the App Stores drove users to find games in viable quantities – 80 Days certainly benefitted enormously from Apple’s Editorial featuring – but that process has largely stopped.

To be big – which is to say, to be viable – on the App Store now, a game needs to have a lot of push behind, a lot of other strategies for finding users and keeping them. That all means up-front money, investment, and ultimately a loss of creative independence. There’re plenty of studios thriving in that space, of course, but that’s not what we want to do. —Pocket Gamer