At first glance, the Twitter user “Canaelan” looks ordinary enough. He has tweeted on everything from basketball to Taylor Swift, Tottenham Hotspur football club to the price of a KitKat. The profile shows a friendly-looking blond man with a stubbly beard and glasses who, it indicates, lives in Sheffield. The background: a winking owl.

Canaelan is, in fact, a non-human bot linked to a vast army of fake social media profiles controlled by a software designed to spread “propaganda”.

Advanced Impact Media Solutions, or Aims, which controls more than 30,000 fake social media profiles, can be used to spread disinformation at scale and at speed. It is sold by “Team Jorge”, a unit of disinformation operatives based in Israel. —Gauardian