Pop quiz for public relations 101. Scenario 1: You run a wildly popular app that incorporates video with a live host. You learn that a reporter is writing a personality profile of your host. Do you offer some cheerful quotes and then make a note to get your host to sign a new contract that handles…
I spend a lot of time re-educating my students, assuring them that my job as a college professor is not to give them a checklist, and then award points for each item they ticked off correctly; nor is my job to teach to a test. Shortly after I started teaching in my current job, a…
Numerical errors usually occur for one of these five reasons: A journalist mishears a correct number given to them by a source and fails to double-check it. A source unwittingly provides a mistaken piece of information and the journalist fails to verify it. A source deliberately fudges the numbers and the journalist fails to verify…
(Lights up on a college journalism classroom. The professor enters, surveys the room.) Professor: Math! Students: (Shocked reaction.) Professor: Math!! Students: (Scattered cries of “No!”) Professor: MATH!!! Students: NO!!! (Blackout.) (40 minutes later.) Professor: So, at the very least when you encounter numbers in your reporting, contact sources who can help you…
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Saving this for next term’s “History and Future of the Book” course. Students said they preferred and performed better when reading on screens. But their actual performance tended to suffer. For example, from our review of research done since 1992, we found that students were able to better comprehend information in print for texts that were…
I reminded my Shakespeare students that I’m a full-time generalist and a part-time Shakespeare professor, and that I’m constantly comparing my own classroom performance with the brilliant well-planned lectures my professors delivered to classes of 100 or 400 students.
Journalists prefer the neutral “said” to attribute a source’s statements, opinions, and emotions. Using “claimed” generates doubt. Using “explained” confers trust. Flowery alternatives compete with the unbiased reporting of facts.
If a goggles-for-brains Lego character can master the difference between active and passive verbs, you can too.
Your mileage may vary, but I immediately thought of Galadriel in the Lord of the Rings trilogy, who states this problem in negative terms. Yes, she’s a made-up character delivering a line in a movie about an imaginary ring from a fantasy book, but anyone who really understands Tolkien’s story will have reflected on the…
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The last book I read to her was Wuthering Heights; next on the docket had been The Diamond Age: Or, a Young Lady’s Illustrated Primer, and I had chosen it specifically because it features a daughter who benefits unknowingly from, and then grows beyond the need for, her father’s storytelling endeavors. (Alas, that reading was not to be.)