Cool Hunting at Seton Hill University

Discuss William Gibson’s Pattern Recognition. In-class activity: find a partner. Inspect what he or she is wearing or carrying, and write down every brand name you can spot. We will collate the results and vote on what is, or isn’t “cool.”

Brand Name
Cool rating?
VICTORIA SECRET
14+
Advil 14
Hanes 13
Adidas 12
Smackers 12
Eclipse 11
Twix 11
Blistex 11
Bath & Body 11
nike 10
Old Navy 10
Wal Mart 10
Bic 9
Listerine 9
Nickelodian 9
Orbits 9
SHU 9
Visa 9
Skechers 9
Big Red 8
Express 8
Giant Eagle Ad Car 8
Jansport 8
Juicy Fruit 8
Maybelline 8
Panasonic 8
roxy 8
Steve Madden 8
Verizon 8
Kohls 8
American Eagle 7
CoverGirl 7
Dino’s 7
ETNIES 7
Extra 7
FOSSIL 7
MUDD 7
Nine West 7
Aquafina 6
Lerner 6
Ralph Lauren 6
Relic 6
Trident 6
Wrigleys 6
Extra 6
Altoids 5
Emily the strange 5
No Boundaries 5
BASIC 4
Paper Mate 4
PB 4
TIMBERLAND 4
Kay Jewelers 4
Aeropostale 3
Fashion Bug 3
George 3
Hillfiger 3
HURLEY 3
Jerzee 3
National City 3
Nokia 3
Tachikara 3
Tilt 3
Vaseline 3
Bad cat 2
clairs 2
J. JILL 2
Jeffrey Bean 2
Nextel 2
ROSE ART 2
Kyocera 2
Legend 2
K-mart 2
EB TEK 1
License 1
Micron 1
Northwest Territory 1
OPI 1
Pilot 1
Swerve 1
ULTRA BLEND 1
Unisoly 1
Virgin mobile 1
Athletic Works 0
Atlantic 0
Jerz 0
C.E. George 0
Canyon River Blues 0
East Port 0
Ed White Basics 0
Jostens 0
Modern Book 0
Motorola 0
Shop n Save 0
Uniball 0
wccc 0
Maxell 0
Cartier -1

Cool Hunting at Seton Hill UniversityJerz’s Literacy Weblog)

In the final weeks of term, it’s not surprising that a headache pain reliever rates so highly. I was surprised at how highly various brands of gum and other oral products rated. Victoria’s Secret actually got cheers, with some people, both men and women, putting up both hands. Hanes seems, by contrast, very boring to me, but hey, it’s underwear, so I guess that was good enough for this class.