Justine Sacco Is Good at Her Job, and How I Came To Peace With Her

Justine Sacco is the PR exec whose tweet about AIDS went viral last year. It turns out that the angry Twitter mob that called her racist and unprofessional just might have been uninformed about the whole story. Imagine that!

Screen Shot 2015-02-18 at 3.28.04 PMAn apology to Justine Sacco had been itching at my throat from the moment I saw her. I was afraid to say it—because who knows what else I should be sorry for?—but the itching was worse. So I did it: I said I was sorry posting her tweet had teleported her into a world of media scrutiny and misery. –Sam Biddle, Gawker