Persuasive Design: New Captology Book

“Persuasion in itself is obviously not new. From Cicero’s oratory to modern TV commercials, communicators have tried to persuade audiences. What’s different is that websites and other computerized designs are going beyond one-way rhetoric and becoming interactive. For most people, doing something is much more engaging and thus potentially more compelling and persuasive than passively receiving messages.” Jakob NielsenPersuasive Design: New Captology

The best content to appear on “Alertbox” in a long time: a summary of B.J. Fogg’s new book, Persuasive Technology.