If the number of blogs is growing, the medium must be real. Right ?

Right in concept. Unfortunately its impossible to count the number of blogs in the blogosphere due to the number of spamblogs, splogs, zombies, whatever you want to call them.

While the number of blogs has been placed by those who like to speculate about such things in the 15mm range, new blogs per day in the 30k to 80k range, and blogposts per day in the 500k to 900k range, no one seems to want to put an asterick next to any of those numbers and try to remove the number splogs.

Whats a splog — —Mark Cuban —A splog here, a splog there, pretty soon it ads up… and we all lose (Blog Maverick)

The world needed a term for “thing that pretends to be a weblog but is really just spewing out commercial links to confuse search engines.” And “splog” is definitely better than “blam”.