It took me about five minutes to see their new trick. So I looked around and found a more aggressive ad blocker, which, fortunately for me, blocks even more of the non-intrusive ads that I had been willing to put up with.
On Gameshelf, Andrew Plotkin offers a great discussion of flash ads. This line sums it up pretty nicely:
You cannot get me to start watching ads by making them more intrusive; you can only make me hate you more.
I will put up with text ads, or graphic ads that don’t blink. I won’t put up with things that reach across into the content area, that add paid hyperlinks in the content area, or that otherwise interfere with my ability to use my browser (popups, disabling the “go back” button, etc.).
There are millions and millions of pages on the internet, and if yours annoys me, I will leave.