Admissions officers are looking for the “silver bullet” to uncover the secret to social networking. But, as this latest controversy illustrates, there is no magic solution in a space whose content is controlled by users, and policed by a community. To be part of the conversation of any social network to the point you can nurture your institution’s brand name, you have to bring value to it first. — Usher and Reicherter, Inside Higher Ed
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