The Irreversible Damage of Mark Zuckerberg’s Silence

Wired, obviously having worked on a thinkpiece about Zuckerberg’s silence, manages to repurpose it in light of this afternoon’s statement.

The Irreversible Damage of Mark Zuckerberg’s SilenceWhat has happened in the last five days has been the biggest crisis of Facebook’s existence. But Zuckerberg’s five-day silent treatment may prove more damning for Facebook than any of the news that precipitated it. This wouldn’t be nearly the crisis for most companies. When bad things happen at other Fortune 500 companies, there is a script they follow—call it good crisis PR. The head of communications promises to look into an issue. A CEO makes a statement, well-reviewed by the legal team beforehand. If the crisis is really bad, someone resigns or gets fired. Once the perceived villain has been held accountable, everyone returns to normal unscathed. These corporate theatrics have come to embody the acceptable approach to business accountability. —Wired

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