Transmedia Storytelling 101

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story. So, for example, in The Matrix franchise, key bits of information are…

Fancy iPad Holder with Compartment For Storing Your Baby

Fisher-Price enters the Apple aftermarket with an iPad holder featuring a large auxiliary compartment where you can store your infant. The little ones apparently need convenient access to apps to assist them with their gurgling, drooling, and pooping, but their adorable little chubby hands are poorly engineered to hold tablets. Fortunately, Fisher-Price’s team of parental…

Why Our Brains Make Us Click on Lists

The article-as-numbered-list has several features that make it inherently captivating: the headline catches our eye in a stream of content; it positions its subject within a preëxisting category and classification system, like “talented animals”; it spatially organizes the information; and it promises a story that’s finite, whose length has been quantified upfront. Together, these create…

Udacity’s Sebastian Thrun, Godfather Of Free Online Education, Changes Course

Suddenly, something that had been unthinkable–that the Internet might put a free, Ivy League–caliber education within reach of the world’s poor–seems tantalizingly close. “Imagine,” an investor in the Professor’s company says, “you can hand a kid in Africa a tablet and give him Harvard on a piece of glass!” The wonky term for the Professor’s…

IPads in the classroom: The right way to use them, demonstrated by a Swiss school.

The devices are not really valued as portable screens or mobile gaming devices. Teachers I talked to seemed uninterested, almost dismissive, of animations and gamelike apps. Instead, the tablets were intended to be used as video cameras, audio recorders, and multimedia notebooks of individual students’ creations. The teachers cared most about how the devices could…

Stop trying to figure out if screentime is good for students

Pro-technology response to the NYT “No Child Left Untableted,” skewing almost as much in the opposite direction. Conducting device-focused research makes as little sense as doing research on pens, papers, folders, book-binding, and three-ring notebooks. Where are the papers, studies and statistics on the negative impact of chalk dust, calling for blackboards to be limited?…