Baskerville Typeface Generates Trust

The conscious awareness of Comic Sans promotes — at least among some people — contempt and summary dismissal. But is there a typeface that promotes, engenders a belief that a sentence is true? Or at least nudges us in that direction? And indeed there is.

It is Baskerville.

Believe it or not, the results of this test even show a disparity between Baskerville and Georgia — two apparently similar serif typefaces. —NY Times