Pop quiz for public relations 101.
Scenario 1: You run a wildly popular app that incorporates video with a live host. You learn that a reporter is writing a personality profile of your host. Do you
- offer some cheerful quotes and then make a note to get your host to sign a new contract that handles such things as media requests (and maybe giving him a raise because he’s obviously a keeper)?
- freak out, and turn the whole incident into a story about your cluelessly tone-deaf overreaction?
Scenario 2: You are an international beer company. In a satirical ad you mention silly name for a Medieval craft beer. You learn that a regional brewpub is planning to release a craft beer that uses that silly name. Do you
- ask your legal team to dust off the standard cease-and-desist boilerplate, thus fulfilling your legal obligation to defend your copyright?
- hire a town crier, have him crash the brewpub’s big event by reading an Old English cease-and-desist proclamation from a scroll, offer Superbowl tickets as an olive branch, and turn the whole incident into a story about your incredibly PR-savvy response?
Similar:
How to Disagree Academically: Using Graham's "Disagreement Hierarchy" to organize a colleg...
A.I. 'Completes' Keith Haring's Intentionally Unfinished Painting
Seton Hill students Emily Vohs, Elizabeth Burns, Jake Carnahan-Curcio and Carolyn Jerz in ...
“The Cowherd Who Became a Poet,” by James Baldwin. (Read by Dennis Jerz)
Dr. David von Schlichten honors the spectrum of motivations (not always financial) feature...
Journalist flexes in story about Trump Media accountant who has spelled his own name 14 di...