A PR professional should have known better. But mistakes can have serious, disproportionate consequences enacted by vigilante mobs. It may not be fair, but labeling it unfair doesn’t undo the consequences.
Sacco’s Twitter feed had become a horror show. “In light of @Justine-Sacco disgusting racist tweet, I’m donating to @care today” and “How did @JustineSacco get a PR job?! Her level of racist ignorance belongs on Fox News. #AIDS can affect anyone!”