Readers Are Liars: The 1928 Study That Predicted the Future of News

screen-shot-2016-10-18-at-12-02-10-pmThe invention of the telegraph and the syndication of news brought national and even international news to local readers. This didn’t just change how newspapers worked. It changed what newspapers meant. |┬áIn the late-1800s, there were papers for every “class, sect, and political group,” Gallup said. Local journalism in that time was easy to do. When each writer was a member of his own audience, he could trust that anything interesting to him would be of equal interest to his readers. But as newspapers got bigger, journalists were suddenly writing for massive crowds that included every class, sect, and political group. Suddenly, journalists were writing for people they didn’t know at all. —The Atlantic